Product Highlights

Streamlined Design, Elevated Performance Slim, strikingly styled Pro BRAVIA BZ40P Series is a true Professional Display, uniting extraordinary 4K HDR picture quality and enhanced reliability with greater energy efficiency and reduced ownership costs in challenging corporate, educational and retail environments. Cutting-edge image innovation includes Sony’s unique Deep Black Non-Glare Premium for enhanced contrast and reduced reflections. Friendly operation and extensive customization options make life simple in today’s connected AV spaces.
Advanced technology for compelling pictures that always stand out, even in bright environments Available in screen sizes from 55”-85”, Pro BRAVIA BZ40P Series grabs your audience’s attention with extremely high 700 nit screen brightness for bold, high-impact visuals that are always seen clearly, even in bright environments. Bright or harsh room lights can mean weak, washed-out images in meeting rooms, lobbies and retail stores. Exclusive to Pro BRAVIA BZ40P, Sony’s Deep Black Non-Glare Premium combines anti-glare and enhanced contrast technologies to reduce on-screen reflections and boost contrast. Combined with the display’s high brightness, wide color gamut, wide viewing angle* and unique AI-powered image processing technology with Sony’s powerful XR Processor, Pro BRAVIA BZ40P captivates viewers’ attention with consistently clear, bright images.
* Viewing angle characteristics vary depending on model and screen size.
Unprecedented glare reduction plus rich, expressive blacks Pro BRAVIA BZ40P Series features Deep Black Non-Glare Premium, combining a high-performance haze and low-reflection screen coating with advanced contrast processing powered by our powerful XR Processor. Glare is dramatically minimised, complemented by deep, rich black expression.
Intelligence to captivate viewers’ imaginations Sony’s groundbreaking XR Processor immerses the audience in every environment, from retail stores and showrooms to restaurants and visitor attractions. Powerful AI-powered picture processing understands how people really see the world, faithfully reproducing everything from lifelike skin tones to the appetizing colors and freshness of food. Pro BRAVIA BZ40P introduces two newly developed One-step setting modes for digital signage applications, fully leveraging the exceptional power of the XR Processor.
Every scene optimized by AI Our power-packed XR Processor features an AI scene recognition system that detects and analyses with unprecedented accuracy and precision. Improved detection ensures all content is fine-tuned to deliver an even more immersive and memorable viewing experience. Key image elements – color, contrast, resolution, focal points, depth, and motion – are optimized in parallel for rich, striking visuals without unnatural tones or excessive enhancement. What’s more, low-resolution content is automatically upscaled to near-4K quality without unnatural looking artefacts.
Slim and elegant styling, designed for flexible installation Pro BRAVIA BZ40P displays introduce a slim, newly redesigned chassis and unified design that blends gracefully into contemporary business and retail environments. With a consistent design concept across all Pro BRAVIA BZ40P/BZ35P/BZ30P Series models, it’s easy to combine displays in all series and screen sizes for beautifully harmonised results that satisfy a wide range of installation and budgetary needs.

Sony Professional Display - Pro BRAVIA P Series

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